The Startup Equation is, like the subtitle says (A Visual Guidebook to Building Your Startup), a guide to create out own startup.
The authors divide the path in five sections, from the idea and team definition to the startup creation and the development of the consumer experience.
The book is surely interesting as it follows a logical order in explaining the different elements needed for the startup creation, and it provides useful suggestions for example to structure the business plan. This said I am not convinced that an enterprise could be created with a manual and good will.
A limit I found in this book is the transposition of the startup firstly in an equation (only this could have been fine, it’s a nice idea and it summarize the important elements) and then in a periodic table where each “element” belongs to one of the five parts of the defined path and it is abbreviated: it confuses the reader who has to go back to the glossary to understand what the abbreviation means.
It is graphically well done, even if graphics, table and illustrations have an heterogeneous style; the drawback here is to have light blue tables with white text that is quite hard to read.
Overall it is a nice book, useful to have a general overview of the theme and useful to analyze some features.
Thanks to the publisher for providing me the copy necessary to write this review.
* The Startup Equation by Steve Fisher & Ja-Nae Duane ★★★☆☆
*I read this book in English