Fraser Doherty, young creator of SuperJam, in this book tells which steps could be followed to build a start-up in 48 hours, from focusing on a product to its first commercialization.
The idea behind this book is quite interesting, and the text is full of useful suggestions for wannabe entrepreneurs (and the bibliographic section at the end is full of useful like and resources). I think that the model proposed fits with some kind of products (mainly B2C, not services), but maybe it’s not suited for other kind of contexts.
Thanks to the publisher for providing me the copy necessary to write this review.
* 48-Hour Start-up by Fraser Doherty MBE ★★★★☆
*I read this book in english