To talk with potential costumers is a very difficult activity: it’s easy to go back to the egocentric pitching mode, compliments made only to cut short a presentation are easily misunderstood for approval, and often it’s not easy to understand if the client is interested or not.
In The Mom Test, Rob Fitzpatrick provides simple instructions to build an interview with a client in a scientific way, so that the occasion is not lost because useful information is gathered.
The book title derives from the most difficult conversation: good questions and a structured reasoning will help also in interviewing your own mother without having useless information and a generic innuendo about the idea.
The Mom test is a short book focused on the practical implementation: the author provides instructions and examples to help in relating with clients; very useful, in particular the beginning part, the one focused on the conversation development.
* The Mom Test by Rob Fitzpatrick ★★★★☆
*I read this book in english