The Mom Test by Rob Fitzpatrick


Leggi questo articolo in italiano

To talk with potential costumers is a very difficult activity: it’s easy to go back to the egocentric pitching mode, compliments made only to cut short a presentation are easily misunderstood for approval, and often it’s not easy to understand if the client is interested or not.

In The Mom Test, Rob Fitzpatrick provides simple instructions to build an interview with a client in a scientific way, so that the occasion is not lost because useful information is gathered.

The book title derives from the most difficult conversation: good questions and a structured reasoning will help also in interviewing your own mother without having useless information and a generic innuendo about the idea.

The Mom test is a short book focused on the practical implementation: the author provides instructions and examples to help in relating with clients; very useful, in particular the beginning part, the one focused on the conversation development.

* The Mom Test by Rob Fitzpatrick ★★★★☆

*I read this book in english

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.