[ARC] The Power of Moments by Chip & Dan Heath

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The premise of The power of moments is that some episodes of our lives have more power than others: we remember them for a long time, we become more aware of ourselves or we are able to reach unexpected objectives.

Chip and Dan Heath try in this book to define the best recipe to build meaningful events for other people (e.g. employees, students, clients,..) by analyzing four main characteristics: elevation (from normal), insight, pride and connection (with other people).

Every chapter contain some examples and a final case that summarizes all the key elements presented in the book, useful to explain also how to apply the theory to real life situations.

I found more interesting the first two chapters, and on the long run the book did bore me a little; however I think it is an interesting book because it provides useful hints to build successful experiences for people.

Thanks to the publisher for providing me the copy necessary to write this review.


* The Power of Moments by Chip & Dan Heath ★★★☆☆1/2

*I read this book in english

[ARC] The Power of Moments by Chip & Dan Heath

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La premessa alla base di The power of moments è che alcuni eventi hanno maggiore impatto sulla nostra vita: alcuni li ricordiamo più a lungo, altri sono momenti di svolta in cui diventiamo più consapevoli o in cui raggiungiamo degli obiettivi che ci siamo posti.

Chip e Dan Heath cercano quindi in questo testo di ricostruire la ricetta per creare eventi che abbiano impatto sulla vita delle altre persone (dipendenti, studenti, clienti, …), e approfondiscono quattro caratteristiche principali di questi eventi: si differenziano dal quotidiano, fanno acquisire consapevolezza, orgoglio e migliorano la connessione con gli altri.

Ogni capitolo presenta alcuni esempi e un caso riassuntivo finale che tocca tutti gli elementi chiave descritti, utile per far capire come la teoria possa essere applicata anche in situazioni reali.

Onestamente ho trovato più interessanti i capitoli iniziali, e alla lunga il testo mi ha un po’ annoiata, consiglierei comunque la lettura perchè fornisce spunti di riflessione utili per costruire esperienze di successo.

Ringrazio l’editore per avermi fornito la copia necessaria per scrivere questa recensione.


* The Power of Moments by Chip & Dan Heath ★★★☆☆1/2

*Ho letto questo libro in inglese

The Mom Test by Rob Fitzpatrick

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To talk with potential costumers is a very difficult activity: it’s easy to go back to the egocentric pitching mode, compliments made only to cut short a presentation are easily misunderstood for approval, and often it’s not easy to understand if the client is interested or not.

In The Mom Test, Rob Fitzpatrick provides simple instructions to build an interview with a client in a scientific way, so that the occasion is not lost because useful information is gathered.

The book title derives from the most difficult conversation: good questions and a structured reasoning will help also in interviewing your own mother without having useless information and a generic innuendo about the idea.

The Mom test is a short book focused on the practical implementation: the author provides instructions and examples to help in relating with clients; very useful, in particular the beginning part, the one focused on the conversation development.


* The Mom Test by Rob Fitzpatrick ★★★★☆

*I read this book in english

The Mom Test by Rob Fitzpatrick

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Parlare con potenziali clienti è una attività molto difficile: si rischia immediatamente di cadere nella modalità di presentazione egocentrica, ci si illude istantaneamente dei complimenti – fatti unicamente per liquidare la conversazione e passare oltre, e spesso non si riesce a capire quando il cliente non è interessato.

In The Mom Test, Rob Fitzpatrick fornisce istruzioni utili per affrontare la discussione con i clienti in modo scientifico, in modo da non perdere l’occasione e ricavare il maggior numero di informazioni possibili.

Il libro prende spunto dalla prima ipotetica conversazione per proporre il prodotto: domande ben poste consentiranno anche di intervistare la propria madre senza ottenere un riscontro positivo riguardo un’idea di business.

The Mom test è un libretto corto e votato alla praticità: l’autore fornisce istruzioni ed esempi per far meglio comprendere come relazionarsi con i clienti; molto utile, soprattutto la prima parte, ovvero quella focalizzata sullo sviluppo della conversazione.


* The Mom Test by Rob Fitzpatrick ★★★★☆

*Ho letto questo libro in inglese

Steve Jobs by Walter Isaacson

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I do not usually read biographies, but for a reading challenge I had to choose one.

Since on my workplace I was given a Mac to work with (laptop brand I don’t like because of the policy of closure and control), I decided to read the biography of its creator, Steve Jobs.

The one wrote by Isaacson is the only allowed by Jobs himself, who tried different times to contact the writer to have him write this book.

From the book comes out a focused man, extremely interested in the product design and in how to present it. Jobs was a great marketing expert and he was great in presenting the company innovations.

On the other hand he had some fixations (like regarding the food) and he was extremely impulsive and strict in relating with his collaborators.

He bring beautiful technological objects to life, objects of refined design and materials, that however are closed system both on hardware and software sides, and this is the reason why I think them beautiful, but not usable.

The biography is detailed and I found particularly interesting the parts about the born of Apple and the evolution of Steve Jobs as enterpreneur; some details are sometimes repeated (an help for unfocused readers?) but it’s overall a good book.


* Steve Jobs by Walter Isaacson ★★★☆☆

*I read this book in italian

[ARC] It’s Not Complicated by Rick Nason

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The author starts by introducing the difference between a complicated and a complex system: in the former the activities may be difficult, but are defined by specific rules (like compiling a balance sheet), in the latter there are no defined rules and the result is obtained by trials and errors (like preparing a commercial presentation for a client).

Rick Nason, in It’s Not Complicated: The Art and Science of Complexity for Business Success tells us that today’s business world is a complex one (new instrument and paradigms, the economic system, the entrepreneurial risk and the strategic planning), and through some examples provides some suggestion to face its issues.

The book is overall interesting, linear and absolutely comprehensible by non expert.

Thanks to the publisher for providing me the copy necessary to write this review.


* It’s Not Complicated by Rick Nason ★★★☆☆½

*I read this book in english

[ARC] It’s Not Complicated by Rick Nason

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L’autore inizia introducendo la differenza tra sistema complicato e complesso: se nel primo caso le attività, per quanto difficili, hanno una serie di regole a cui sottostare (come la stesura di un bilancio), nel secondo non ci sono regole definite e il risultato viene ottenuto attraverso tentativi e correzioni (come la preparazione di una presentazione commerciale a un cliente).

Rick Nason sostiente in It’s Not Complicated: The Art and Science of Complexity for Business Success che il mondo del lavoro oggi è complesso (nuovi strumenti e paradigmi, il sistema economico, il rischio di impresa e la pianificazione strategica), e attraverso alcuni esempi fornisce alcuni spunti per affrontarlo.

Testo nel complesso interessante, lineare e assolutamente comprensibile anche ai non esperti.

Ringrazio l’editore per avermi fornito la copia necessaria per scrivere questa recensione.


* It’s Not Complicated by Rick Nason ★★★☆☆½

*Ho letto questo libro in inglese

[ARC] 48-Hour Start-up by Fraser Doherty MBE

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Fraser Doherty, giovanissimo ideatore di SuperJam, in questo libro propone i passi da seguire per creare una startup in 48 ore, a partire dall’ideazione di un prodotto per concludere con una sua primissima commercializzazione.

L’idea del libro è molto interessante, e il testo si rivela un manuale ricco di consigli utili per gli aspiranti imprenditori (oltre a presentare un elenco di riferimenti nella bibliografia finale), anche se il modello proposto si applica bene per alcune tipologie di prodotti (B2C, non servizi), mentre lo vedo piuttosto difficile da applicare in altri contesti.

Ringrazio l’editore per avermi fornito la copia necessaria per scrivere questa recensione.


* 48-Hour Start-up by Fraser Doherty MBE ★★★★☆

*Ho letto questo libro in inglese

[ARC] 48-Hour Start-up by Fraser Doherty MBE

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Fraser Doherty, young creator of SuperJam, in this book tells which steps could be followed to build a start-up in 48 hours, from focusing on a product to its first commercialization.

The idea behind this book is quite interesting, and the text is full of useful suggestions for wannabe entrepreneurs (and the bibliographic section at the end is full of useful like and resources). I think that the model proposed fits with some kind of products (mainly B2C, not services), but maybe it’s not suited for other kind of contexts.

Thanks to the publisher for providing me the copy necessary to write this review.


* 48-Hour Start-up by Fraser Doherty MBE ★★★★☆

*I read this book in english

[ARC] Smart Collaboration by Heidi K. Gardner

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In Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos, Heidi K. Gardner demonstrates how in the last years the tendency of firms is to have vertical experts to deal with clients specific issues, and how this way of working is not the most convenient for the firms themselves.

Comparing different way of working (expert vs smart collaboration of a team of people) the author shows that smart collaboration can bring grater revenues and happier clients to the company.

In the following chapters the author deals about how does it mean to collaborate smartly, by focusing each time on different point of views: the leader’s, the collaborator’s and the client’s one.

Interesting read, particularly useful for leaders who have a team of people to coordinate to solve client’s issues.

Thanks to the publisher for providing me the copy necessary to write this review.


* Smart Collaboration by Heidi K. Gardner ★★★☆☆

*I read this book in english