Predictably Irrational by Dan Ariely

Standard

Leggi questo articolo in Italiano

We think we are rational being in control of our decisions, but in truth we are not.

This is the thesis of Predictably Irrational: The Hidden Forces That Shape Our Decisions, a very interesting book where Dan Ariely helps in understanding how our minds work, also thanks to examples and real experiments made also during his teaching course.

It emerges how our choices are function of indirect information we receive: a cheaper medicine is less effective than an expensive one (even if they are the same, and even if none of them is a medicine at all), the choice among similar objects is function of our ability to compare two alike products (like two apples) than different ones (like an apple and a pear).

Our brains are influenced also by words: recalling the ten commandments make a person more honest than another, reading anger-like words lessens out tolerance level (and finally I have a reference for my book-pathy: I sometimes aware of how my feelings and thoughts are function of the book I’m reading) and so on.

Each chapter is for an irrational trait of the human behaviour, that however is not random, but absolutely predictable: and is also thanks to this knowledge that the marketing activities make us prefer a product respect to another one.

I think Predictably Irrational is a very interesting and nice read, also thanks to the examples that proof the proposed thesis. I suggest to read it also to become consumers more aware about the mechanics of our daily choices.

P.S. To have a hint of the topic here you can find  an interesting talk of the author in a TED conference.

_______

* Predictably Irrational by Dan Ariely ★★★★★

*I read this book in English

No country for old men by Cormac McCarthy

Standard

Leggi questo articolo in Italiano

Three men in scene: Llewellyn Moss, a good guy who has the bad luck to find the money from a drug deal, sheriff Bell destined to follow a series of corpses to find a ruthless killer and Chigurh, the killer, driven by his own rules and morals.

A novel that is real, dominated by action and dialogues and by the reflections from sheriff Bell about the country decline and about the loss of moral values of young generations.

The story told is an example: the desire of being rich will ruin the life of Moss and of his young wife, moreover the most of the background characters show how the importance of justice is overcome by other things, it’s better to settle a deal with criminals for some money than to help the police.

The story is hard (and transposed in a movie by the Coen brothers), the characters are alive, in particular Chigurh (outstanding also in the movie, played by Javier Bardem) is the most interesting for his own distorted moral that drives his actions with coherence.

_______

* No country for old men by Cormac McCarthy ★★★★☆

*I read this book in English