Leggi questo articolo in italiano
Scott Galloway teaches at the NY University, and he is the founder of L2 inc, company that does data analysis to help large enterprises in better developing their strategy.
L2 can also be found on YouTube, where every week they post a video about “Winners and losers in the digital age“, that is a short video about the most relevant event regarding digital enterprises during the week.
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google focuses on the four digital giants, and for every of their businesses the main characteristics are described (main activities, trend, strategy and evolution).
Moreover, Galloway asks: do today exist the one company that will be the fifth digital power? To answer this question he lists the main features that the four giants share, and then he focuses on the growing digital companies.
The book ends with some suggestions for the students (mainly focused on US ones) and entrepreneurs.
I’m a fan of Scott Galloway and L2, and, since a friend suggested the YouTube challenge to me, I follow every week their videos.For the ones who follow the YouTube channel, some of the concepts exposed in the book could be well-known. The book provides some information about the digital scenario today, the exposition is linear and easy to follow, so I will also suggest it to non expert of the matter.
* The Four by Scott Galloway ★★★★☆
*I read this book in english